Consumers more confident, but focused on value as COVID concerns wane
U.S. consumers are feeling more confident as the nation starts to climb out of the COVID-19 pandemic, but elevated food pricing has grocery shoppers opting for value, the latest dunnhumby Consumer Pulse Survey finds.
Worry about coronavirus has sunk to its lowest level since the crisis began, according to the dunnhumby Worry Index. Through February, 23% of Americans said they were worried about the pandemic, down from a peak of 32% last November and 31% in March 2020, when the COVID-19 was declared a national emergency. The index measures “worry” as extreme concern about the virus and not feeling safe when shopping.