Ebba Dahlström takes over as the new CEO of Pändy Foods AB
The Board of Pändy Foods AB (“the Company”) has decided that the Company's former Marketing Manager Ebba Dahlström will take over as the new CEO of the company with immediate effect. The company's former CEO and co-founder Simon Petrén will continue his work in the Group and from 1 January 2021 take the role as CEO of Bayn Group.
Pändy Foods Pändy Foods is a foodtech company that since its founding in 2016 has established itself in more than 20 markets. The company was acquired at the beginning of the year by Bayn Group and has since then been a wholly owned subsidiary where focus in the future will be on sales via their own e-commerce and Amazon stores.
Ebba Dahlström has been the company's marketing manager (CMO) since the spring of 2020 and has delivered strong results in the role in a short period of time. Her primary focus as CEO will be to develop and improve the shopping experience for the customer online as well as drive brand awareness and growth in the online channels. She has a solid background in e-commerce and influencer marketing, which are elements that will characterise the subsidiary's business model going forward. Ebba has previously worked at NA-KD as project manager with responsibility for the collections produced together with influencers and most recently as responsible Brand Manager at HUBSO, for operation and construction of various brands with associated e-commerce stores e.g. Linn Ahlborg, Sanne Josefsson and Rebecca Stella.
“We have made a fantastic journey since the launch of our own e-commerce, both when it comes to growth but especially in the process of taking the brand awareness to the next level. We want to continue to grow in Sweden but also to gain a larger foothold internationally, something we will continue to invest in in the coming years. It is an honour to take over and it will be incredibly exciting to take on the new role and take a holistic approach to online sales for the Group's brands”, says Ebba Dahlström, CMO Pändy Foods AB
“Ebba has shown great leadership qualities and sharp organisational thinking, with visions that extend beyond the primary role in marketing. Our long-term plan for Ebba has from the start been to shift her up in this role and we are happy to do so now, it feels very reassuring and exciting to hand over responsibility for the company to Ebba. We have an exciting journey ahead of us in growing D2C and we are all happy to have her in charge of the subsidiary”, - Simon Petrén, Vice President of Bayn Group ABPändy, which produces food and beverages with a focus on lower sugar content and high protein content, was acquired by the listed Bayn Group this spring. Bayn is a foodtech group and technology developer in sugar reduction that offers the market cost-effective raw material ingredients and total solutions for sugar reduction.
Bayn Group is an independent supplier of cutting edge and healthy sugar reduction solutions for the food and beverage industry. Bayn’s plant-based ingredient solutions, refined through scientific research and extensive market experience, facilitate new healthier formulations and recipes focused on taste and texture to help food and beverage companies around the world reduce sugar and calories in their products. For more information www.bayneurope.com