How Amazon sellers are getting Silicon Valley-ified
A short-lived sickness led to Keith Richman’s million-dollar idea.
In 2018, the entrepreneur — who sits on the board of companies like Grubhub — started ordering immunity-boosting supplements on Amazon. While perusing the offerings, he began to wonder about the businesses behind these pills — so he started reaching out to the sellers. When one told Richman that he’d just sold his Amazon business to a larger company that specializes in acquiring Amazon products, Richman was intrigued.
“That led me [down] a rabbit hole,” he said.