Kroger’s Brad Studer: Private label ‘becoming behemoth of grocery industry’
PLMA Private Label Week session examines inspiration, innovation in own brands.
Some inspiration and creativity could pay off big time for grocery retailers building up their own-brand portfolios as more consumers embrace eating at home, Brad Studer, senior director of Our Brands at The Kroger Co., said today at the Private Label Manufacturers Association’s Private Label Week virtual conference.