The 3 Secrets of Great Marketing Experiences
Most discussions about customer experience deal with things that happen after the purchasing decision has been made, but the actual experience starts long before that prospect comes to your website or starts using your product/services.
The customer experience starts the very first time they engage with your marketing. That’s when the first brand impression is made and the foundation of the customer relationship is set.
Here are three details that will determine whether your marketing lays the foundation for a great customer experience or a frustrating one.