Due to the difficult economic situation the market of grilled products also shrank, which has made competition even sharper. All producers interested in the barbecue season one way or another must find new solutions to stay in the competition, which requires continuous development and recurrence. We can experience general demand reduction within which the structure of consumption was strongly modified and shifted towards products of lower price position. On the other hand sales are encumbered by the strengthening of price competition as the secondary effect of the economic crisis.