What data can tell us about omni strategy success
A NielsenIQ exec makes the case for why ‘good enough’ data can doom an omni growth strategy.
What 90 years of data coding has taught us about omni strategy success
Liz Buchanan (below) is NielsenIQ North America Commercial Lead for the Consumer Intelligence Business Unit, with accountability for sales, customer success, pre-sales engineering and custom development organization(s). The views expressed here are those of the author.